{"id":812,"date":"2016-07-28T16:17:20","date_gmt":"2016-07-28T07:17:20","guid":{"rendered":"http:\/\/urala-design.jp\/editors-note\/?p=812"},"modified":"2016-08-01T16:36:45","modified_gmt":"2016-08-01T07:36:45","slug":"%e3%82%a4%e3%83%b3%e3%83%91%e3%82%af%e3%83%88%e3%81%ae%e3%81%82%e3%82%8b%e4%bc%81%e7%94%bb%e6%9b%b8%e3%82%92%e4%bd%9c%e3%82%8b%e3%81%ae%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%ef%bc%81%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/urala-design.jp\/editors-note\/%e3%82%a4%e3%83%b3%e3%83%91%e3%82%af%e3%83%88%e3%81%ae%e3%81%82%e3%82%8b%e4%bc%81%e7%94%bb%e6%9b%b8%e3%82%92%e4%bd%9c%e3%82%8b%e3%81%ae%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%ef%bc%81%e5%88%86%e6%9e%90\/","title":{"rendered":"\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u4f01\u753b\u66f8\u3092\u4f5c\u308b\u306e\u306b\u5f79\u7acb\u3064\uff01\u5206\u6790\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/urala-design.jp\/editors-note\/wp-content\/uploads\/2016\/08\/160728.png\" alt=\"160728\" width=\"427\" height=\"320\" class=\"aligncenter size-full wp-image-813\" \/><\/p>\n<p>\u4f01\u753b\u66f8\u4f5c\u6210\u306e\u969b\u306b\u3001\u3069\u3093\u306a\u5185\u5bb9\u306b\u3057\u3088\u3046\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u4e0a\u53f8\u307e\u305f\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u8aac\u5f97\u3057\u3088\u3046\u304b\u3068\u3044\u3064\u3082\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<span 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\/>\n\u305f\u3060\u3057\u3001\u9867\u5ba2\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u304c\u5909\u308f\u3063\u305f\u308a\u3001\u5bfe\u8c61\u3068\u3059\u308b\u7af6\u5408\u4ed6\u793e\u304c\u5909\u5316\u3057\u305f\u308a\u3059\u308b\u3068\u5185\u5bb9\u3082\u5909\u5316\u3059\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2>4P\u5206\u6790<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u306b\u3042\u305f\u3063\u3066\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u306e\u3072\u3068\u3064\u306b4P\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"marker\">4P\u3068\u306f\u3001\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u306e4\u3064\u306e\u982d\u6587\u5b57\u3067\u3042\u308a\u3001\u3053\u306e4\u3064\u304c\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u4e0a\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/span>\u3053\u306e\uff14\u3064\u306e\u9805\u76ee\u3092\u6bd4\u8f03\u30fb\u5206\u6790\u3057\u3001\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u81ea\u793e\u306e4P\u3068\u7af6\u5408\u4ed6\u793e\u306e4P\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u4f55\u306b\u52dd\u3063\u3066\u3044\u3066\u4f55\u306b\u8ca0\u3051\u3066\u3044\u308b\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>VRIO\u5206\u6790<\/h2>\n<p><span class=\"marker\">VRIO\u5206\u6790\u306f\u3001Value\uff08\u7d4c\u6e08\u4fa1\u5024\uff09\u3001Rarity[Rareness]\uff08\u5e0c\u5c11\u6027\uff09\u3001Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09\u3001Organization\uff08\u7d44\u7e54\uff09\u306e\uff14\u3064\u306e\u9805\u76ee\u304b\u3089\u306a\u308a\u3001\u305d\u308c\u305e\u308c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u52e2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>Value\uff08\u7d4c\u6e08\u4fa1\u5024\uff09<\/b>\u306f\u3001\u304a\u91d1\u306b\u63db\u7b97\u3055\u308c\u308b\u4fa1\u5024\u3068\u3057\u3066\u9867\u5ba2\u306b\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002\u4fa1\u5024\u3092\u8a8d\u8b58\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u306f\u58f2\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><b>Rarity[Rareness]\uff08\u5e0c\u5c11\u6027\uff09<\/b>\u306f\u4fa1\u5024\u306e\u3072\u3068\u3064\u306e\u57fa\u6e96\u3067\u3059\u3002\u5e02\u5834\u539f\u7406\u3068\u3057\u3066\u591a\u304f\u3042\u308b\u3082\u306e\u306f\u5b89\u304f\u306a\u308a\u3001\u5e0c\u5c11\u6027\u306e\u3042\u308b\u3082\u306e\u306f\u9ad8\u304f\u306a\u308b\u3068\u3044\u3046\u6027\u8cea\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><b>Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09<\/b>\u306f\u771f\u4f3c\u3055\u308c\u3084\u3059\u3044\u3082\u306e\u304b\u3069\u3046\u304b\u3067\u3059\u3002\u7279\u8a31\u3084\u7279\u5225\u306a\u30b9\u30ad\u30eb\u306a\u3069\u771f\u4f3c\u3057\u306b\u304f\u3044\u6761\u4ef6\u3092\u6301\u3063\u3066\u3044\u308b\u307b\u3046\u304c\u6709\u5229\u3067\u3059\u3002<\/p>\n<p><b>Organization\uff08\u7d44\u7e54\uff09<\/b>\u306f\u7d4c\u55b6\u8cc7\u6e90\u3092\u6d3b\u7528\u3057\u3084\u3059\u3044\u7d44\u7e54\u4f53\u5236\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002\u81ea\u793e\u306e\u5185\u90e8\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u307e\u3068\u3081\u308b\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u4f01\u753b\u66f8\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>SWOT\u5206\u6790<\/h2>\n<p><span class=\"marker\">\u74b0\u5883\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u4f7f\u308f\u308c\u308b\u306e\u304cSWOT\u5206\u6790\u3067\u3059\u3002\u5185\u90e8\u74b0\u5883\u3092\u5f37\u307f\uff08Strength\uff09\u3068\u5f31\u307f\uff08Weakness\uff09\u3001\u5916\u90e8\u74b0\u5883\u3092\u6a5f\u4f1a\uff08Opportunity\uff09\u3068\u8105\u5a01\uff08Threat\uff09\u3001\u306b\u533a\u5206\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/span>\u5f37\u307f\u3092\u3069\u3046\u6d3b\u304b\u3059\u306e\u304b\u3001\u5f31\u307f\u3092\u3069\u306e\u3088\u3046\u306b\u88dc\u3046\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308b\u306e\u304b\u3001\u307e\u305f\u4f55\u304c\u8105\u5a01\u306b\u306a\u308b\u306e\u304b\u3092\u628a\u63e1\u3057\u6226\u7565\u7b56\u5b9a\u306b\u6d3b\u304b\u3057\u307e\u3059\u3002<br \/>\n\u5185\u90e8\u74b0\u5883\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u53ef\u80fd\u3067\u3059\u304c\u3001\u5916\u90e8\u74b0\u5883\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3068\u3044\u3046\u6761\u4ef6\u304c\u3042\u308a\u3001\u305d\u308c\u3092\u524d\u63d0\u306b\u8003\u3048\u307e\u3059\u3002<br \/>\nSWOT\u5206\u6790\u306f\u6226\u7565\u7b56\u5b9a\u3092\u884c\u3046\u524d\u306b\u5ba2\u89b3\u8996\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2>\u30d7\u30ed\u30c0\u30af\u30c8\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb<\/h2>\n<p><span 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